Silver Horn Media, LLC is an award winning full service media company providing talent performance coaching, program and producer training including live sports programs, Esports programs and turnkey documentaries and features.

Tony Martinez is the company’s president and creative director, winner of the George Foster Peabody Award and multiple national Emmys.

The company was established in 2002 as a content and creative development company, designing programs, coaching talent performance and training producers in the art of storytelling and editorial design.

Based in Frisco, Texas the company works primarily for major broadcast networks, local TV stations, sports networks and emerging media companies in both English and Spanish, helping talent and developing compelling content.

Please browse our extensive video vault to sample our turnkey content.

Talent Performance Coaching

Tony Martinez is a noted bilingual performance coach and consultant. As a talent coach he has mentored many of the top broadcasters in both news and sports including Tony Romo at CBS Sports, Jessica Mendoza at ESPN and the NFL lead announce team at ESPN Deportes, Alvaro Martin and Raul Allegre.

Mr. Martinez talent coaching clients include ESPN, CBS Sports, CNN, NBC Telemundo, Hearst stations and individual clients seeking training.

Mr. Martinez began his career as an on air sportscaster in Phoenix and went on to anchor sports in Dallas, Denver and Washington D.C., before joining ESPN to create documentaries for the network’s critically acclaimed series, SportsCentury.

Program Coaching & Development

Silver Horn Media, LLC provides content coaching for news and sports programs. Training producers in the art and science of developing creative formats that emphasize talent performance, movement and powerful packaged content, supported by a vision that demands outstanding production design and technical support.

Currently Silver Horn Media is working with Microsoft and Turn 10 Studios to develop their Forza Racing broadcast content. The company is also working with ESPN International to develop content in both English and Spanish including two new late night additions, Now Or Never and the Spanish language companion show, Ahora O Nunca.

In his role as coach and mentor he trains television journalists in reporting, writing and producing at NBC Telemundo, CBS Sports and he has been a featured coach at CNN’s prestigious International Journalism Fellowship, where he mentored journalists from around the world in storytelling, writing and all platform reporting.

Storytelling & Production

Tony Martinez is a 3 time national Emmy award-winning documentary filmmaker. He produced over a dozen documentaries for the landmark ESPN SportsCentury series, including profiles of seven of the Fifty Greatest Athletes of the 20th Century, including powerful profiles of Mickey Mantle, Lou Gehrig, Ben Hogan, Jerry Rice and the Peabody award winning documentary on Jim Thorpe.

In 2010 his documentary El Corazon de Santa Fe, was the winner of the prestigious Bronze Palm award at the Mexico City International Film Festival.

Mr. Martinez wrote and directed Colors of Courage, another award winning feature length film on his father’s experiences in the Bataan Death March in World War II. The documentary is narrated by Academy Award winning actor, Gene Hackman.

Currently Mr. Martinez develops content for broadcast and corporate clients. In 2019 he was selected to write and produce a short film for former colleague Dale Hansen, (WFAA-TV), who was the recipient of the Radio, Television, Digital News Association’s Lifetime Achievement award for significant contribution to First Amendment and freedom of the press reporting.

Many of the companies programs, documentaries and features are available on this site.